Description: Presented at May 1986 Spring Meeting. This session discussion is about ways in which companies are responding to the need for a reduced product development time cycle: Actuarial staffing, Use of automation aids, Committee structures, Coordinating the company commitment, Market research, Use of consultants.

Description: Provides one perspective on how to address the age-old sales/actuarial product-development question about how much marketing thinks will be sold vs. how much in sales is needed to begin to make a profit.